İzmir Good Travel Summit 2027

İzmir, Türkiye | 26–29 April 2027

Promoting and Marketing Positive-Impact Tourism: Connecting Destinations with Tour Operators and Online Travel Agencies

The Good Travel Summit 2027 will bring together tourism professionals from around the world in İzmir, placing the city’s experience in sustainable tourism within an international conversation about the future of travel and the growing need to connect responsible tourism with the right markets. As the travel and tourism sector navigates uncertainty driven by geopolitical instability, energy price volatility and economic pressures likely to shape the industry for years to come, the Summit offers an important opportunity for destinations and the travel trade to strengthen market access, build new connections and contribute to the ongoing process of reinventing “sustainable tourism”. Building on the Good Travel Institute’s pioneering work in verifying the positive impact of tourism experiences, the Summit will highlight the role of credible and validated offers in connecting responsible tourism with market demand, alongside established approaches to destination and business recognition and certification. This is not only urgent in light of global concerns, but also in response to evolving EU regulations on sustainability claims

Hosted by the Tourism Directorate of İzmir Metropolitan Municipality and İZFAŞ, together with Green Destinations’ Good Travel Institute (GD-GTI) on behalf of the Good Travel Alliance (GTA), the Good Travel Summit will take place in İzmir from 26–29 April, 2027. The Summit will serve as an important international platform for discussing the future of sustainable tourism. Under the theme “Promoting and Marketing Positive-Impact Tourism: Connecting Destinations with Tour Operators and Online Travel Agencies”, the Summit will bring together destination management organisations, tourism authorities, international tour operators, online travel agencies, financial institutions, technology and data partners, sustainability experts, and industry representatives in İzmir.