Good Travel Alliance Summit 2026

Once again, the travel and tourism sector is severely hit, this time by global energy and security crisis, maybe again for several years. As a response to this, the Istanbul Summit offers a milestone match-making opportunity for the travel sector and destinations in the ongoing process of reinventing “sustainable tourism”. This is not only urgent in the light of global crisis and concerns, but also due to EU regulations on sustainability claims. At the end of the Summit, the Good Travel Alliance will discuss and conclude on the Top 10 Good Travel Destinations 2027, where travellers can expect they will be a force for good.

Most strategically located at the narrowing crossroads between East and West, the summit is hosted by Istanbul, Türkiye, a founding member of the Good Travel Alliance. Istanbul and the Alliance invite east and west in a partnership process dedicated to sustainability, peace and security.

Bringing together destinations, tour operators, OTAs, financial institutions, and technology partners, the Summit is designed as a match-making event connecting destination-based positive-impact tourism and travel offer with emerging market demands: a game changer for responsible destinations and activity providers seeking market access.